Milky PinUps: The Risqué Milk Splash Series that Took Over the Web (NSFW)

Check back with ISO in the coming weeks to read our in-depth interview with the artist behind these viral splash photographs: Jaroslav Wieczorkiewicz of AurumLight Studio. In it we talk technique, challenges, the Splash Tour 2015 and so much more!

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What do you get when you mix freezing cold milk, gorgeous pinup models, spot-on retro styling, and the skill of a photographer who will settle for nothing but the best? That, it turns out, is one of the recipes for viral success and Internet fame.

If you didn’t see photographer Jaroslav Wieczorkiewicz‘s ultra-viral Milky PinUps photo series at the end of 2013, you must have been hiding under a particularly large rock. They were an Internet sensation that put Jaroslav’s signature style of using milk to clothe his models in various costumes in front of more eyes than ever before.

We won’t get into detail on the technique—you can find out more in our Splash Heroes feature and even MORE if you check back for our interview with Jaroslav coming very soon—but the basics are these:

Using freezing cold milk and mostly-nude models, Jaroslav slowly ‘paints’ his chosen costume on them splash-by-splash while they try their best to maintain the exact same pose. This can take hundreds of splashes and a very precise lighting setup:

He then combs through every photograph he’s taken, picking out only the perfectly-shaped splashes and combining them together in Photoshop until he has a single image of the model fully-‘clothed.’

The result is both fascinating and risqué—a call back to the famous PinUp style with a distinctly unique spin that few had ever seen before his images hit the Web and spread like wildfire. Here’s the rest of the series (Note: Several of the photos below are not safe for work, proceed with caution):

To see more of Jaroslav’s work, be sure to follow him on 500px, visit his website, check him out on Twitter and Facebook, or read more about these projects on his blog.

And don’t forget to check back with us to read our in-depth interview with Jaroslav, which we expect to publish sometime next week!